2D Animations HEO

I was asked to create 2 explanimations for the HEO concept. In collaboration with Impuls & Merkvast we created the script. I delivered some options for suitable voice over artists form whom to pick. I designed styleframes based on the existing brand identity of HEO. After some adjustments I created the artwork for all scenes and animated the scenes. For this project I aimed to create not only visuals within the existing style parameters, but also give it a certain overall simplicity and smoothness, so that there would be no distraction from the essence of the product.